In an age of instant information and massive everything (think Super-Size Me), packaging, image and BRAND IDENTITY have become the benchmark of a “quality” product. The opera world has even jumped on board to educate and inspire their audiences and attempt to squeeze out a share of the market.
So too have opera singers and no one more so than Canadian opera singer Measha Brueggergosman. With a solid brand, great (new) packaging and a marketing engine behind her that also promotes the likes of Madonna, Measha is one to watch.
Not content with a traditional opera career path, Measha has created life performances unique to her personality and talent. Thank goodness she has the vocal chops to carry it all. Check out her hair, her expression and most of all her voice….
Friday, September 12, 2008
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1 comment:
I heard Measha perform with the Philadelphia Orchestra about a year ago. I also stood backstage when she did an interview. She has a huge voice and a warm and an accessible personality.
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